Talking About Financial Matters That Affect You and Your Organization

The Selectpath Story

Posted by J. Wayne Koch

Jul 9th, 2018

The Selectpath Story

While many companies talk the talk, Selectpath walks the walk. This vision has made Selectpath one of the largest independent financial services firms in Ontario.

Selectpath was formed in 1999 through the merger of two companies - Sabourin Financial Group and Select Benefit Services. Our vision was to offer a broad range of products, services and expertise to our clients and to deliver superior client service. The merger allowed us to invest more in new technology and human resources helping make our vision a reality. A larger investment in our business has led to improved client communication and service, and an increase in the value of all services we offer our clients. At Selectpath we have created an environment of diverse skills and expertise that helps us deliver unique solutions for families, employers and business owners.

Staying Ahead of the Curve

From the beginning, Selectpath has been committed to staying ahead of the curve; delivering new, innovative ideas and solutions for financial planning and benefit planning. In fact, over the past decade Selectpath has introduced many new ideas and solutions that are now being adopted by the industry as a whole and our competitors, many of whom are simply trying to keep up with the curve. Being innovative is one of our primary focuses. Our mission is to lead our clients and our industry down The RIGHT Path® that benefits everyone; our clients most importantly. We have been instrumental in helping bridge the gap between clients’ needs and issues and the available solutions from suppliers. Sitting on as many as six advisory boards, Selectpath has been a leader

the industry looks to for answers. The great thing about Selectpath is, we’re not happy just being ahead of the curve, our goal is to distance ourselves from the competition and to continue to lead by example.

Our Difference

Our unique difference is our ability to leverage larger institutions and diverse expertise, at the same

time communicating a community-oriented brand delivering personalized service to clients. It’s about the people – our clients, our team of professionals and our community. This creates a win-win-win for everyone. “Few financial advisors have a strategic vision for their business and their client relationships. This is a key differentiating factor with Selectpath. We have a strong and clear vision that is 100% client driven. Selectpath was established on the concept that diverse expertise and integrated services better fulfill our clients’ needs and best interests. Our advisors have access to a myriad of products, solutions and expertise. Working together, various Selectpath specialists are available to assist clients and financial planners in putting each of our unique clients on The RIGHT Path® to success.” — John Sabourin, Founder and VP

We recognized very early in this business that our success would be based on the interdependencies that we foster and share with our clients, community, team and suppliers. We see our main responsibility as a facilitator of great ideas and solutions that benefit everyone. We are all in this together; and together, we are better.

Growing and Leading by Example

Selectpath is a dynamic and fast-growing company. Much of our success can be attributed to our commitment to strategic planning and taking the advice we’ve been providing our business clients throughout the years.

As professional advisors in the business community, we’re committed to leading by example through proper business planning for ourselves. Our experiences and successes make us an attractive resource for many of our business owner and corporate clients who are also committed to positioning their businesses for success.

The Selectpath Story

Corporate Office - London

310-700 Richmond Street
London, ON N6A 5C7

Tel: (519) 675-1177

Toll-Free: (888) 327-5777



200-429 Exmouth Street
Sarnia, ON N7T 5P1

Tel: (519) 337-0807

Toll-Free: (877) 822-1522



305-1949 Upper Water Street

Halifax, NS B3J3N3

Tel: (902) 797-1391

Toll-Free: (833) 832-2230


Saint John

190-17 Canterbury Street

Saint John, NB E2L2C3

Tel: (506) 638-6549

Toll-Free: (833) 832-2230



Belle River, Ontario

1303 Essex County Road 22, Unit 303, N0R 1A0

Financial Tel: (519) 258-5510

Employee Benefits Tel: (519) 419-5515



1464 Cornwall Road, Unit 1

Oakville ON L6J 7W5

Tel: (866) 940-3777